Market Before Customers

Market Before Customers

Market Before Customers I have a saying when we begin a project that goes like this, “Market before customers.” This means that we are looking to identify the market/s our clients can be successful instead of randomly looking for new customers. The reason we do this...
Understanding Your Prospect

Understanding Your Prospect

Understanding Your Prospect Focus on listening and learning and you will make the right decisions to adjust or customize your sales strategy accordingly. Years ago, I was involved with one of my clients bidding on a large annual contract from a relatively new...
Earning the Conversation

Earning the Conversation

Earning the Conversation One of the skills of the best salesperson is getting people to talk to you. I have no right to expect busy business leaders to speak to me. Decision makers in busy organizations who are being approached by numerous salespeople do not have the...
Product Knowledge is Overrated

Product Knowledge is Overrated

Product Knowledge is Overrated Everyone knows that product knowledge is important and makes a difference in making sales. I’ve come to believe, however, that it is overrated. This is especially true in the beginning of selling a product or service and building a new...