The Value of Persistence

The Value of Persistence

The Value of Persistence We hired an experienced salesperson about a year ago. Lori started off selling our services, which include helping our clients land new customers and grow their business. Below is a summary of her sales activity for a particular prospect. Lori...
Product Knowledge is Overrated

Product Knowledge is Overrated

Product Knowledge is Overrated Everyone knows that product knowledge is important and makes a difference in making sales. I’ve come to believe, however, that it is overrated. This is especially true in the beginning of selling a product or service and building a new...