Market Before Customers

Market Before Customers

Market Before Customers I have a saying when we begin a project that goes like this, “Market before customers.” This means that we are looking to identify the market/s our clients can be successful instead of randomly looking for new customers. The reason we do this...
Good Sales = Good Business

Good Sales = Good Business

Good Sales = Good Business Whenever I start working with a company and they want to grow their sales, we first focus on what markets we want to grow in and which customers we want to target. We identify 3 – 5 characteristics of their best customers, or aspirational...
Finding Right Opportunities

Finding Right Opportunities

Finding Right Opportunities When we discuss prospecting with entrepreneurial companies and small businesses, we frequently get a lot of enthusiasm for the topic tinged with angst over the lack of real hunting being done in their organization. Sales people are hired to...