What’s Missing in Your Sales Effort?

Great Effort!

Getting great prospects is very difficult but not the most difficult thing about closing new business. The biggest challenge is for the seller in a relatively short time to understand the current situation of the prospect and identify credible ways they can help.

Many companies underestimate the value of the first meeting/s and exposure to key decision makers. These meetings are the portal for identifying and addressing key problems. If in the initial meeting or two, the selling organization can identify a challenging problem or need that they can address, their chances of building a long-term relationship multiply greatly.

It takes great effort to understand your prospect’s business. It takes an open-mind, willingness to ask probing questions, and critical thinking and listening. Most of all it requires the intent and EFFORT to do it.

The willingness to try.

Great prospects along with great effort will produce new customers!